Welcome to Building a Stronger Fitness Industry in Michigan
I'm Ready
to Become an
MFA Member
I'm Ready to Become an MFA Member
The Michigan Fitness Association brings together fitness center owners, studio operators, trainers, wellness professionals, and industry partners from across the state. MFA gives Michigan’s fitness industry a stronger voice and helps members build successful businesses, connect with peers, and support healthier communities.
The MFA Board is made up of experienced fitness business owners and professionals who built the association with a goal to share best practices, and support the future of fitness.
The organization began in 2020 as the Michigan Fitness Club Association, created by fitness business owners to address shared challenges, represent the industry, and support fitness facilities during a rapidly changing time. In 2023, it became the Michigan Fitness Association to reflect its broader mission and expanding membership, which now includes fitness centers, studios, trainers, instructors, wellness professionals, and industry partners across Michigan.
What MFA Does
The MFA works with state policy makers advocating for its members on strengthening businesses and the importance of fitness from a wellness prospective.
The association shares industry updates, provides professional development, and creates opportunities to connect through events, conferences, and meetups.
Our Mission
MFA unites, protects, and promotes the interests of health and fitness businesses throughout Michigan.
Our Vision
MFA works to make fitness an essential part of Michigan’s health and wellness system. We advocate for fitness professionals, share practical resources, and encourage more people to make physical activity part of their daily lives.