Events - Michigan Fitness Association

Welcome to the MFA Annual Conference, where this year’s theme—Building the Business of Fitness: Stronger Businesses Build Healthier Communities—gives you tools to grow stronger, more sustainable businesses. Join industry leaders and peers to explore strategies for growth, innovation, and lasting impact. Together, we’ll discover how stronger fitness businesses create healthier, more connected communities.

Registration:

Registration fee includes all educational sessions as well as meals and refreshment breaks throughout the conference.

Early registration ends October 7, 2026. After October 7, an additional $15 will be added to all registration fees.

MFA Member $119
Non-Member $169

Location

Oakland Center
312 Meadow Brook Rd.
Rochester, MI 48309

Complimentary parking available.

Accommodations:

Holiday Inn Express Auburn Hills
3990 Baldwin Rd.
Auburn Hills, MI 48326

Holiday Inn Express is offering conference guests a special rate of $144, available until September 20, or until sold out, whichever occurs first. We recommend reserving your room early to help ensure this special rate. To reserve, click here, to access our special booking page, or call 1-888-465-4329 and reference group code D7V.

Continuing Education:

Continuing education credits pending with the American College of Sports Medicine’s Continuing Professional Education Committee. More information available soon.

Registration:

Registration fee includes all educational sessions as well as meals and refreshment breaks throughout the conference.

Early registration ends October 7, 2026. After October 7, an additional $15 will be added to all registration fees.

MFA Member $119
Non-Member $169

Location

Oakland Center
312 Meadow Brook Rd.
Rochester, MI 48309

Complimentary parking available.

Accommodations:

Holiday Inn Express Auburn Hills
3990 Baldwin Rd.
Auburn Hills, MI 48326

Continuing Education:

Continuing education credits pending with the American College of Sports Medicine’s Continuing Professional Education Committee. More information available soon.

Conference Schedule:

8:00am-8:30am

Continental Breakfast, Registration & Visit Exhibits

9:00am-10:30am

State of the Industry: The Evolving Role of the Fitness Professional in Health, Wellness, and Healthcare

10:30am-11:00am

Break and Visit Exhibits

11:00am-12:00pm

Bridging Between Our Fitness Values and Theirs: An easy, science-based tactic to cultivate sustainable exercise motivation and retention

12:00pm-1:00pm

Lunch & Visit Exhibits

1:00pm-2:00pm

Building High-Performance Teams in Fitness Through Leadership & Culture

2:00pm-2:15pm

Break & Visit Exhibits

2:15pm – 3:15pm

Movement is the Multiplier: How Physical Activty Amplifies the Pillars of Lifestyle Medicine

3:15pm-4:15pm

Building the Bridge Between Healthcare and Fitness: Learning Best Practices From Fellow Operators

Sponsorship & Exhibitor Opportunities:

Gym owners and operators from across the State of Michigan will attend this conference to learn how to run their businesses more efficiently and how to improve services for their members. We ask for your support of this special event and invite you to join us for this opportunity to share your products and services with our members.

Registration deadline for sponsorships and exhibit displays is September 30, 2026.

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Thank you for attending the 2025 Michigan Fitness Association Annual Conference.
We hope you found it to be an enjoyable and valuable experience!

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CE Certificates

Certificates are now available at mfafit.org. Select the CEC Certificates section located under the events tab. From the download my certificate page, enter your Last Name and select this year’s event from the dropdown, hit the search button and your certificate will appear for download.