Building the Bridge is Michigan Fitness Association’s second annual conference uniting fitness business owners, operators, and professionals who are working to create a healthier Michigan. Join us for a day of expert insights, legislative updates, leadership development, and strategies for bridging the critical gap between fitness providers and healthcare.
Registration:
Registration fees include all educational sessions as well as meals and refreshment breaks throughout the conference.
Early registration ends October 1, 2025. After October 1, an additional $15 will be added to all registration fees.
MFA Member $99
Non-Member $149
Continuing Education:
The American College of Sports Medicine’s Continuing Professional Education Committee certifies that Michigan Fitness Association’s Annual Conference (100030) meets the criteria for 5.5 official ACSM CECs from July 1, 2025 to July 1, 2026. The ACSM Education Provider approved course reflects the concepts of their respective organizations and does not necessarily represent the positions or policies of ACSM.
Location
Michigan Athletic Club
2900 Hannah Blvd.,
East Lansing, MI 48823
Complimentary parking available.
Accommodations:
Graduate by Hilton East Lansing
133 Evergreen Ave.
East Lansing, MI 48823
Graduate East Lansing is offering conference guests a special rate of $139, available until September 14, or until sold out, whichever occurs first. We recommend reserving your room early to help ensure this special rate. Click Here to access our special discounted booking link.
Hotel valet parking available for $35 per night or visit our conference page at www.mfafit.org for information on additional parking options.
Sponsorship & Exhibitor Opportunities:
Gym owners and operators from across the State of Michigan will attend this conference to learn how to run their businesses more efficiently and how to improve services for their members. We ask for your support of this special event and invite you to join us for this opportunity to share your products and services with our members.
Registration deadline for sponsorships and exhibit displays is Wednesday, September 24, 2025.