Welcome to the first-ever Michigan Fitness Association Annual Conference
Registration Special – $99 – ends October 17, 2024
Includes Educational Sessions, Meals and Refreshment
Conference Special
Bring Your Fitness Staff – $50 / each staffer
Register Online Today, Use Promo Code:
MFA Member: STAFFSPECIAL
MFA Non-Member: STAFFSPECIAL$
Exhibitor & Sponsorships
Registration Deadline: Tuesday, October 1, 2024
Our Exciting Line Up
SCHEDULE
8:00am-8:30am
Continental Breakfast, Registration & Visit Exhibits
8:30am-9:00am
Michigan Fitness Association Welcomes You
Welcome to the first-ever Michigan Fitness Association Annual Conference, a soon to be yearly tradition for our members. Meet the MFA Board, learn more about what your membership has to offer, hear what we’ve been up to, and what you can look forward to.
9:00am-10:30am
The Importance of Advocacy for the Health & Fitness Industry
Jim Ryan, Lobbyist, Michigan Fitness Association and Michael Stack, ACSM-EP, CSCS, CEO, Applied Fitness Solutions
The pandemic underscored the vulnerability of the fitness industry, spurring a shift from defensive recovery strategies to proactive advocacy. This lecture will delve into the importance of advocacy in the fitness industry, exploring effective practices and ways fitness professionals can engage and influence.
10:30am-11:00am
Break and Visit Exhibits
11:00am-12:00pm
Contemporary Approaches to Obesity Treatment: Bridging Lifestyle, Obesity Medications, and Surgery
Renee Rogers, PhD, Senior Scientist, University of Kansas Medical Center
In an era where obesity is a burgeoning global health crisis, it is imperative for fitness and exercise professionals to stay at the forefront of contemporary treatment approaches. This lecture will explore multifaceted strategies in obesity treatment, emphasizing the integration of lifestyle modifications, pharmacotherapy, and surgical interventions, while highlighting the latest research and evidence-based practices for sustainable weight loss and improved health outcomes.
12:00pm-1:00pm
Lunch
1:00pm-2:00pm
Connecting the Dots: The National Exercise Referral Framework as a Bridge Between Healthcare and Exercise Professionals
Amy Bantham, DrPH, CEO, Move to Live More
Learn about the exciting work integrating exercise professionals into healthcare through the National Exercise Referral Framework, setting standards and driving evidence-based programs that align with healthcare needs. Join us to see how these efforts are empowering the fitness industry to make a substantial impact on health and wellness.
2:00pm-2:15pm
Break & Visit Exhibits
2:15pm-3:15pm
Marketing Mastery for Fitness Businesses: Strategies for Success
Lorraine Chapin, Group Media Director, Moroch
Delve into the essentials of search engine optimization (SEO), social media, email marketing, and more through practical, evidence-based strategies designed to boost online visibility and engagement in the fitness industry. Learn to apply these tools effectively to achieve measurable success in your fitness business.
3:15pm – 4:15pm
Roundtable Discussions
Join our dynamic round table discussions where ideas will converge, and solutions will emerge. Along with your fellow industry professionals you will explore pressing issues facing our industry today, brainstorm innovative strategies and develop actionable solutions.
4:15pm
Conclusion
Featured Speakers
The Importance of Advocacy for the Health & Fitness Industry
Mike Stack, CEO of Applied Fitness Solutions / Board Member of the MFA
Mike Stack will explain the crucial role of fitness professionals in advancing the profession through public policy efforts. Mike wants more MFA members to advocate for policies that ensure all communities have access to fitness and wellness facilities.
He will explain how to advocate for workplace wellness at the state and local levels and guide Michigan’s health research and data collection.
Mike’s presentation will show fitness/wellness experts how they can influence local and state policy to create environments that encourage people to lead healthier lives, ultimately improving the population’s overall well-being.
Contemporary Approaches to Obesity Treatment: Bridging
Renee Rogers, University of Kansas Medical Center
A senior scientist will explain the role of fitness centers in the new era of anti-obesity medications. Attendees will learn how fitness professionals can expand their role in combating the obesity epidemic.
Connecting the Dots: The National Exercise Referral Framework as a Bridge Between Healthcare and Exercise Professionals
Amy Bantham, CEO/Founder of Move to Live More
This session shows MFA members how to position their facilities as partners in a region’s healthcare delivery system. As Michigan’s local medical communities push towards increasing wellness care, MFA members must prepare to take on new roles in community wellness.