Why Become an MFA Member?
The fitness business is a $947 million industry in Michigan. We have become an incredible force for the fitness industry in Michigan by bringing together fitness businesses as part of the professional organization representing them, the Michigan Fitness Association (MFA). When you join MFA, you become an integral part of a network that speaks for the fitness business…and more importantly, the profession will gain your much-needed participation, support, and expertise.
Joining MFA is a smart choice to elevate your business and support the industry.
Who Can Become a Member?
For-profit businesses that offer membership-based access to exercise facilities and amenities such as cardiovascular equipment, free weights, selectorized machines, group exercise, yoga/pilates or similar equipment are eligible for membership with MFA. Applicants must also have a brick/mortar (non-virtual) facility.
As an MFA member, you’ll have access to resources to help you:
Access to the MFA Enhancement Grant
which puts State Economic Development dollars into your Business to help you grow your business by promoting Health and Wellness in your community.
Direct Advocacy for the Fitness Industry in Michigan.
Through the advocacy efforts of the MFA, your fitness business has direct representation in the Michigan government to make sure our industry issues and concerns are heard.
Member Only Access to
Our Buyer’s Guide
This includes opportunities that help your bottom line and give you a competitive advantage in the industry.
Access to Member Communications
Our quarterly e-magazine, MiFitNews and monthly e-newsletter, FitByte, are packed with industry related news, education, updates, and resources. All members of your staff are eligible to receive these publications as part of your MFA membership.
Networking opportunities with industry professionals
Networking is a key to growing your business through industry knowledge shared among professionals.
Discounted Rates to Professional Development and Education
Our education programs and professional development opportunities are designed to get you the knowledge that you need to run your business with current best practices and industry knowledge.
Exclusive partnership with the Small Business Association of Michigan
This provides tools, resources and advantages that help you to grow your business in Michigan.
Inclusion in Our Exclusive Member to Member Directory
It's a who’s who of fitness industry professionals and experts in Michigan.
MFA Health & Wellness Enhancement Grant
The MFA was thrilled to complete Round 1 of the MFA Health and Wellness Enhancement Grants to qualified fitness businesses. Round 2 of the application process is open until February 28, 2025. The grant, provided by the Michigan Economic Development Corporation (MEDC), allows qualified Michigan-based fitness businesses to receive dollars to enhance and promote health and wellness activities and programs within the state. Now is the best time to join to advance your business, your community, and your industry.