Bryan Rief is the co-founder and Chief Executive Officer of EPIC Fitness Group. The group currently owns and operates 56 Planet Fitness franchise locations in metro Detroit, Grand Rapids, Bay City/Saginaw, MI, and Toledo, OH. Since its inception in 2007, Bryan has overseen the company’s real estate, construction, business development, and marketing efforts. His responsibilities include site selection, lease negotiation, construction, and development related to the company’s Area Development Agreement (ADA).

Bryan also serves as the manager of the Planet Fitness Detroit DMA Marketing Co-op, a collective of Michigan-based Planet Fitness franchisees. Additionally, he was recently appointed by Governor Whitmer to serve on the Council on Physical Fitness, Health, and Sports, established in 1992 to improve the health of Michigan residents and promote physical activity.

With over 30 years of experience in commercial real estate, Bryan has worked in both shopping center development and tenant representation for several high-end retailers. Prior to joining EPIC Fitness Group, he collaborated with Strategic Retail Advisors, managing store expansion plans for various national specialty retailers. Bryan holds a real estate broker license and is a long-standing member of the International Council of Shopping Centers (ICSC). He is also a Certified Leasing Specialist (CLS) and a Certified Retail Property Executive (CRRP), reflecting the highest standards in the commercial retail industry.