President

Bryan Rief

Bryan Rief is co-founder and Chief Executive Officer of EPIC Fitness Group, which currently owns and operates 56 Planet Fitness franchise locations in metro Detroit, Grand Rapids, Bay City/Saginaw, MI, and Toledo, OH. Since its inception in 2007, Bryan has headed the company’s real estate, construction, business development, and marketing. His responsibilities include site selection, lease negotiation, construction and development as it relates to the company’s Area Development Agreement (ADA). Bryan currently serves as manager of the Planet Fitness Detroit DMA Marketing Co-op, which is a collective of Michigan-based Planet Fitness franchisees. In addition, he was recently appointed by Governor Whitmer to serve on the Council on Physical Fitness, Health and Sports, which was established in 1992 to improve the health of, and increase physical activity among, Michigan residents.

Bryan has over 30 years of experience in commercial real estate, having worked in both shopping center development and tenant representation for several high-end retailers. Prior to EPIC Fitness Group, he worked with Strategic Retail Advisors, managing store expansion plans for several national specialty retailers. He is a licensed real estate broker, long-standing member of the International Council of Shopping Centers (ICSC), Certified Leasing Specialist (CLS), and Certified Retail Property Executive (CRRP), a designation that reflects the highest standards in the commercial retail industry.