Thank you for attending the 2025 Michigan Fitness Association Annual Conference.
We hope you found it to be an enjoyable and valuable experience!
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CE Certificates
Certificates are now available at mfafit.org. Select the CEC Certificates section located under the events tab. From the download my certificate page, enter your Last Name and select this year’s event from the dropdown, hit the search button and your certificate will appear for download.
Join us for the MFA’s 2nd annual conference, where we’re uniting fitness business owners, operators, and professionals who are working to create a healthier Michigan. Gain expert insights, legislative updates, leadership development, and strategies for bridging the critical gap between fitness providers and healthcare.
Early registration ends October 1, 2025. After October 1, an additional $15 will be added to all registration fees.
Registration:
Fees include all educational sessions as well as meals and refreshment breaks throughout the conference.
MFA Member $99
Non-Member $149
Location
Michigan Athletic Club
2900 Hannah Blvd.,
East Lansing, MI 48823
Complimentary parking available.
Accommodations:
Graduate by Hilton East Lansing
133 Evergreen Ave.
East Lansing, MI 48823
Graduate East Lansing is offering conference guests a special rate of $139, available until September 14, or until sold out, whichever occurs first. We recommend reserving your room early to help ensure this special rate. Click Here to access our special discounted booking link.
Hotel valet parking available for $35 per night or visit our conference page at www.mfafit.org for information on additional parking options.
Continuing Education:
The American College of Sports Medicine’s Continuing Professional Education Committee certifies that Michigan Fitness Association’s Annual Conference (100030) meets the criteria for 5.5 official ACSM CECs from July 1, 2025 to July 1, 2026. The ACSM Education Provider approved course reflects the concepts of their respective organizations and does not necessarily represent the positions or policies of ACSM.
Conference Schedule:
8:00am-8:30am
Continental Breakfast, Registration & Visit Exhibits
9:00am-10:30am
State of the Industry: The Evolving Role of the Fitness Professional in Health, Wellness, and Healthcare
10:30am-11:00am
Break and Visit Exhibits
11:00am-12:00pm
Bridging Between Our Fitness Values and Theirs: An easy, science-based tactic to cultivate sustainable exercise motivation and retention
12:00pm-1:00pm
Lunch & Visit Exhibits
1:00pm-2:00pm
Building High-Performance Teams in Fitness Through Leadership & Culture
2:00pm-2:15pm
Break & Visit Exhibits
2:15pm – 3:15pm
Movement is the Multiplier: How Physical Activty Amplifies the Pillars of Lifestyle Medicine
3:15pm-4:15pm
Building the Bridge Between Healthcare and Fitness: Learning Best Practices From Fellow OperatorsÂ
Sponsorship & Exhibitor Opportunities:
Gym owners and operators from across the State of Michigan will attend this conference to learn how to run their businesses more efficiently and how to improve services for their members. We ask for your support of this special event and invite you to join us for this opportunity to share your products and services with our members.
Registration deadline for sponsorships and exhibit displays is Wednesday, September 24, 2025.